Of course, finger foods like Cheetos and toddler rice "puffs" have been around a while, but there seems to be some kind of new technology around that conveniently adds air to thick and gooey foods.
The first one I noticed was "Whipped" frosting. Apparently, baking aisle pros were becoming savvy to the common practice of plunking a jar of frosting in the mixer, puffing it up, and covering two cakes with it instead of one, so they kindly took the work out of the process for the home cook, by pre-puffing the frosting, and then selling jars half full of air, for the same price.
Next in the line-up is pudding "mousse," which as far as I can tell is just normal pudding, maybe with added raspberry flavor to make it more "grown up" and "sophisticated," that has, as a special ingredient, you guessed it - AIR! My favorite thing about this product is the marketing that advertises something like "half the fat and calories" of normal pudding. Ha! At least they are telling you that you're getting half the product for twice the price!
The newest addition to the "puff-it-with-air" phenomenon, I think, is Hershey's kisses that are filled with, not mint, cherry, or caramel flavor, but, you guessed it, AIR!! Just what I've always wanted in my chocolate - air pockets. I guess maybe these are supposed to have a mousse-y texture?
Okay, these wallet-stripping products might be semi-entertaining, but this article describing "air filled emulsions" which could take the place of fats in low-fat foods. to "ease obesity" is closer to scary. Not that the emulsions themselves necessarily sound that terrible, but the whole mentality of encouraging consumers to continually stuff their faces with air-puffed nothingness, instead of developing a healthy eating relationship with real, nutrition-packed foods seems like a step in the wrong direction.
I guess the solution here is obvious: if you don't want to be shelling out your hard earned money to eat food that is mostly air, just eat real food!
Posted at Fight Back Friday
Posted at Fight Back Friday