Tuesday, June 21, 2011

Snarks and Solutions: Processed Cheese Commercials

What drives you crazy?  Gets your goat?  Wets your whistle?  Chaffs your hide?  Wish you could do something about it?  Me too.  Well, confession is good for the soul, so who's ready for some catharsis?


Have you seen the (relatively) new commercials for Kraft American Singles?  As patriotic music plays and footage rolls of happy children riding a school bus, we hear such statements as "This is America and this is our cheese," and "Let's feed them our cheese!"

Never mind that the stuff contains so little actual cheese that it can't legally be labeled as such, but must masquerade under the guise of "Pasteurized Prepared Cheese Product," according to Wikipedia  In fact, it used to be called "Pasteurized Process Cheese Food," until Kraft received a warning letter from the FDA informing them that their use of cheap, imported, powdered "milk protein concentrate" made the Singles ineligible for the official term "cheese food."  So now it's just "cheese product."

Another fun fact: those cute, individually wrapped little "slices" are not really slices of anything - they are individually poured into their plastic wrappers in the factory.  Eww...


If you're going to eat cheese, just eat cheese!

Real cheese has been a staple of traditional cultures for thousands of years.  Traditional methods of aging cheese (often aged for more than 2 years) reduce its lactose content considerably, making it much easier to digest than uncultured milk.  In fact, aged cheeses are even allowed on the digestion-healing GAPs diet!  Real cheese is full of calcium, protein, and fat, and its low glycemic rating means it won't wreak havoc on your blood sugar.

Okay, it doesn't melt as (eerily) uniformly as American cheese, but why settle for a cheap substitute?  Eat the real thing!


  1. I feel the same way about those cheeses. I'm a huge cheese lover, and when I was younger ate plenty of the Kraft type stuff. I haven't in a couple years since I switched to real food, and it's disgusting to think I ever did.

    I still eat a lot of cheese, though now only real cheese of course. I'm lucky to live relatively close to Amish country, and there's a couple places down there that make cheeses only from the Amish farmers milk, which is almost 100% grass-fed. :) I drive down there every few months and stock up on cheese, butter, and other things. I also like Kerrygold's line of cheeses.

  2. Hi, Andy,
    What a blessing to live so close to a great source of grass-fed cheese! It is infinitely better than anything Kraft has to offer, that's for sure. I wasn't previously familiar with Kerrygold's cheeses, but it looks like they have so me great products. Thanks for the tip!

  3. Yeah, I really need to get rid of the singles. I regularly buy raw milk cheese from the place we get our herdshare but the singles are so dang convenient. Plus my dogs LOVE them as treats.

    Thanks for stopping by my blog earlier - glad I found yours too!

  4. Hi, Wendy,
    They probably do make amazing dog treats! You have lucky dogs! I think a few decent cheese companies make presliced varieties - maybe that would be a good compromise so you don't lose the convenience.

  5. Thank you. Thank you. Thank you. I can't stand these Kraft Singles. This whole marketing is ridiculous!

  6. Yeah, I agree. The processed alternative to cheese is pretty gross. I haven't seen that commercial, but I would have had the same reaction I am sure.

  7. Lee, I'm glad I'm not the only one!!

    Messy Mom, if you hear patriotic music and see kids on a school bus, change the channel fast! :) It's a bad one!


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